FOREO LUNA 3 Launch

Event Details

Coffee Communications partnered up with CRANK, an indoor cycling and fitness boutique, in Alserkal Avenue to promote the launch of FOREO’s new LUNA 3 in an exclusive event attended by selected media.

The LUNA 3 is a customisable face-cleansing brush that uses innovative technology to create the ultimate self-care experience, especially for gym and fitness enthusiasts. This inspired the Coffee Communications team to collaborate with CRANK to authentically showcase how the LUNA 3 would be an effective and desirable product for skin-care after a workout with its facial massage features.

We selected several different media representatives to attend the event. After being introduced to the FOREO and Coffee Communications teams, they were redirected to a 45-minute bicycle workout session followed by a stretching session. Every guest received FOREO branded equipment to use during their workout and after. Breakfast bites and refreshments were served throughout the event for the attendees. Coffee Communications had taste-tested everything served to the guests while planning the event to ensure that it was up to standards.

Following the workout, the guests were redirected to the presentation venue where FOREO products were put on display to experience first-hand. At the end of the event, every media representative received a goodie bag with FOREO products.

Media Exposure